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Technical SEO focuses on optimising the behind-the-scenes elements of your website so search engines can easily crawl, index, and rank your pages. Without addressing technical performance, even the best content wonβt reach its full ranking potential. Keyword research is the process of identifying the terms your target audience is actually searching for. It ensures your content aligns with both user intent and business goals, driving qualified traffic instead of just clicks. Backlinks from reputable websites act as endorsements for your content, signalling trust and authority to search engines. Ethical link building is one of the most powerful ways to improve rankings. Content is what drives visibility, traffic, and engagement. A strong SEO content strategy ensures your site consistently publishes high-quality, optimised content that attracts visitors and ranks well in search engines. On-page SEO improves the structure and optimisation of each page on your site, while local SEO ensures your business appears in map searches and location-based results. Together, they maximise visibility for the right audience.
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