Wish to boost the amount of engagement on Instagram? The timing is everything! According to research, Wednesdays see the highest engagement on Instagram, and the best times to post on Instagram are between 9:00 and 11:00 AM EST on weekdays. However, don't ignore the evenings, as Thursdays are the busiest for users. It's important to experiment and examine audience data to optimize posting schedules. Recall that consistency is more important than frequency. Thus, plan your content's release times carefully to maximize audience reach and increase user engagement. Posting at the best times can help you stay ahead of the game and grow your Instagram following!
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