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Based on the provided information, here's an analysis of the webinar sales:
1. **Live Webinar Sales**: - Total Attendees: 170 - Live Conversion Rate: 17% - Live Sales: 29 - Total Live Sales Revenue: $29,000
2. **Post-Webinar Sales**: - Fri. Sales: 9 - Sat. Sales: 13 - Sun. Sales: 20 - Total Post-Webinar Sales: 42 - Total Post-Webinar Sales Revenue: $42,000
3. **Replay Swipes Effect**: - Replay Swipes increase sales by 1.5x. - Total Sales with Replay Swipes: $72,000 * 1.5 = $108,000
4. **Encore Presentation Potential**: - Additional 2-3x sales potential. - If we consider the lower bound (2x), it would be an additional $72,000. - If we consider the upper bound (3x), it would be an additional $108,000.
5. **Total Sales Velocity**: - Initial Webinar Sales: $29,000 - Post-Webinar Sales: $42,000 - Sales with Replay Swipes: $108,000 - Potential Sales from Encore Presentation (2-3x): $72,000 - $108,000
Overall, with the provided strategies and data, the sales velocity is quite promising. Leveraging the replay swipes and considering an encore presentation could significantly boost sales, potentially tripling the initial revenue from the live webinar. Further discussions and planning with the team can help maximize the sales potential.
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