Many at times, brands carry out
marketing through a combination of factors, including storytelling,
creating a brand personality, and building a connection with the audience. This
is what emotional branding is about.
What
is emotional branding?
Emotional
branding is the process of creating a strong emotional connection between a
brand and its customers. It involves creating a brand identity that resonates
with customers on an emotional level, making them feel a sense of loyalty and
connection to the brand. Emotional branding is a powerful tool in building
long-term customer relationships and increasing customer loyalty.
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