According to a study by McKinsey, the volatility of the retail market can be mitigated by offering a variety of products that please consumers and provide them with customer experiences that are too irresistible not to return to. But is that enough? In earlier days, we would aim for euphoric customer experiences, but consistency is something most customers are chasing these days. To achieve this consistency, which involves a giant gamut of factors like faster deliveries, smoother returns, and a better shopping experience, companies are now employing data-driven merchandising solutions. These solutions have emerged as powerful ways to personalize shopping journeys, optimize inventory, and build stronger customer relationships. As consumer expectations evolve, so too must the systems retailers use to meet them.
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