Customized videos - Other

Customized videos are dynamic video that’s tailored to individual viewers. Think of it as the opposite of a traditional static video, which delivers a one-size-fits-all message to a broad target audience. Customized video uses data — such as demographics, customer activity, or transaction history — to create personalized experiences for each viewer. Where the data comes from and when it’s incorporated into the video creation process depends on your preferred approach.

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