Search Engine Optimization and Search Engine Marketing campaigns are the most effective strategies for making your website visible on the SERP. However, SEM is a paid advertising campaign where you have to create ads targeting certain keywords. Digital marketers have to run the campaigns on Google Ads and other similar platforms. However, without proper management, your advertising campaign will be costly. Moreover, you may not get quality leads if you do not manage the campaign efficiently. You can integrate ads with your CRM to get insightful data about your leads.
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