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Digital marketing is the practice of promoting products, services, or brands using online platforms such as social media, search engines, websites, and email. It allows businesses to reach a global audience quickly and cost-effectively compared to traditional marketing. By using strategies like SEO, PPC, content marketing, and social media campaigns, companies can attract and engage potential customers. Digital marketing also offers precise targeting, ensuring ads reach the right audience based on location, interests, and behavior. With tools like Google Analytics, results can be measured and improved in real time. Trends such as AI, influencer marketing, and video content are shaping the future of this field. It is essential for building brand awareness, generating leads, and boosting sales. In today’s digital age, mastering digital marketing is key to business growth and success.
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