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Reputation Guards Your online reputation determines others' perception of you or your
company, so it must be protected to avoid information appearing in search
results and damaging its credibility. Active steps to safeguard online
reputation include claiming a presence in directories, creating social media
accounts, writing press releases, and using reputation management tools and
software.
Your personal or business name is often the first impression someone gets
when searching for you online, so registering it as often as possible with
websites and directories allows you to control what appears in search results.
Google Alerts can notify you whenever anyone mentions your name online so you
can keep an eye on what people are saying about you online.
Regularly check in on your online presence so that negative comments or
reviews don't take root. One method for this is googling yourself or your
business and noting which links, images, articles, and profiles appear when
searching. In addition, your privacy settings on social media accounts should
ensure that only approved users can see information posted there.
Content creation and sharing, such as blog posts, success stories, or
testimonials, is also crucial for building up a positive online perception of
your business and giving prospective customers an accurate snapshot of who your
company is.
Suppose any negative comments or reviews appear online about your business.
In that case, responding effectively and professionally is essential to
demonstrate that you care about maintaining its good name and addressing
customer issues. Doing this will show that your reputation matters and
demonstrate commitment to meeting customer requirements or addressing concerns
directly.
Taking proactive steps can significantly improve your reputation and
customers' perception of your business. By regularly claiming and monitoring
your presence online and avoiding negative comments and reviews, you can build
an impeccable online image that attracts new customers.
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